With millions and millions of accounts floating and active on this social networking site, there is no wonder why Facebook ranks high among the top places to promote your business and build an online den. Facebook has more than 300 million active users and even when that number seems difficult for one business to target communicating with, what Facebook holds is still a very powerful base to put up your presence from. If you are still thinking about getting a Facebook account/ page for your company, then just quit the thinking and get on with it!
Now don't be intimidated. We will provide you with the ropes. The first thing that you need to do is to sign up for an account using your company's name. Remember that the personal account will be different from the fan page (you can read about it on Facebook) so if you want to create two different business accounts, it's okay. Just be sure that you'll be able to moderate both nicely.
For the business account, it only serves as an online ID, a simple announcement that you're there. On the other hand, fan pages are accounts where people can sign up and "become a fan" and they will form, like a community, receive similar updates regarding your company and makes them become interactive through simultaneous commenting on the same page. Through this, your presence can be stretched further because people will eventually invite other people to also become fans.
We also suggest that you look for other competitors in Facebook, take a look at their pages and try to evaluate their market efforts. Study what strategies they take in terms of promotions, how many contacts they have in their list and even the way that they project themselves and how this may affect your target market (which is similar, by the way).
Lastly, there are demographic-targeted ads on Facebook which appear at the right side of the pages opened by your target market. This is highly efficient because through the profiles, Facebook can easily segmentize people, come up with an automatic statistic and you can get your message through your chosen set of people for a small fee.
Now don't be intimidated. We will provide you with the ropes. The first thing that you need to do is to sign up for an account using your company's name. Remember that the personal account will be different from the fan page (you can read about it on Facebook) so if you want to create two different business accounts, it's okay. Just be sure that you'll be able to moderate both nicely.
For the business account, it only serves as an online ID, a simple announcement that you're there. On the other hand, fan pages are accounts where people can sign up and "become a fan" and they will form, like a community, receive similar updates regarding your company and makes them become interactive through simultaneous commenting on the same page. Through this, your presence can be stretched further because people will eventually invite other people to also become fans.
We also suggest that you look for other competitors in Facebook, take a look at their pages and try to evaluate their market efforts. Study what strategies they take in terms of promotions, how many contacts they have in their list and even the way that they project themselves and how this may affect your target market (which is similar, by the way).
Lastly, there are demographic-targeted ads on Facebook which appear at the right side of the pages opened by your target market. This is highly efficient because through the profiles, Facebook can easily segmentize people, come up with an automatic statistic and you can get your message through your chosen set of people for a small fee.
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