Thursday, October 7, 2010

No, You Don't Need to Spend All Day on Twitter By Anthony Idem

Over the last few years, Twitter has emerged as social media's new darling. (Although they prefer that you don't call them a social network) Many businesses have already adopted it into their "marketing" efforts. Sadly, when it comes to using tools such as Twitter, most business owners are hopelessly clueless.
One of the most common misconceptions about using Twitter is that it will take them all day long to monitor and engage with Twitter followers and keep up with all the tweeting. This is not necessarily true. You DO need to spend some time to on Twitter to get the most out of it but, if done right, it should not take up more that fifteen to twenty minutes of your day.
In order to have success you need to think like a human being. This is key because oftentimes in dealing with our customers or potential customers, the we see them more as dollar signs. Think about how much business can suffer when you view things out of this lens. You are no longer really concerned with the quality of the experience of your audience.
Make sure that you are being a human being first. Again, do not neglect the 'social' in social media. Take time to share interesting and useful information that your target audience would find useful. Direct your followers toward your blog posts. (This can also help you to establish a following to your blog. Make sure you get yourself a blog if you have not already done so).
Make sure you interact with the people who you find interesting or people who follow you or respond to your tweets. Build some relationships. It may take you out of your comfort zone but that is a good thing. Learn to interact with others and watch your network grow.
Here are 5 Twitter tips that are on point to help you do all of the above in 15 minutes a day or less.
1) Network with one person a day on Twitter
This is easy. Just say hello. Respond to a Tweet. Comment on a blog post that they have shared. This helps with the relationship building portion of tweeting.
2) ReTweet great content
When someone shares something that resonates with you, share it with the rest of your followers. You will be surprised to see how often people will do the same thing with you and your content.
3) Use Follow Friday
Every Friday you may see tweets that look like this #FF or #FollowFriday. This has become a ritual on Twitter where people will recognize people who they follow that bring value to them in some way. They are basically letting the world know that they also should be following that person as well. It seems like a little thing but it is actually a pretty nice gesture that is often reciprocated.
4) Always show gratitude
This one is self explanatory
5) Always follow your fans
Again, reciprocation is a good thing! Follow the people who follow you. Also, look for the people who comment on your blogs and send you emails.
These are some pretty easy steps to ensure that you don't spend your entire day on Twitter. Take them to heart and watch your circle of friends and influence rise.
Are you looking to find more clients and increase your revenue online?
Tony Idem Jr. is a online marketing consultant, author, and speaker that has been teaching small business owners and entrepreneurs how grow their businesses online for eight years now. If you are looking to for targeted leads, explosive growth in your business, and increased earnings, all WITHOUT having to make a single phone call, go to http://digitalvicegrip.com

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