Social media measurement refers to the tracking of various social media content such as blogs, wikis, micro-blogs, social networking sites, video/photo sharing websites, forums, message boards, and user-generated content in general as a way for marketers to determine the volume and sentiment around a brand or topic in social media.[1]
There are both entry level free tools[2] and enterprise platforms such as Sysomos and TwisterWire available for use by digital marketers and PR professionals.
History
AMEC was founded in London in 1996 with just seven members. Since then it has grown into a global trade association that aims to define and develop the media evaluation measurement industry worldwide.
AMEC has pledged to find an alternative to the current industry standard[1] for measuring communications success, Advertising Value Equivalent.[2]
[edit] Functions
AMEC provides a forum for information, knowledge sharing and best practice in all matters related to research and evaluation of media coverage and related communication issues.
The association has developed the AMEC Quality Assurance Code to help standardise the media evaluation industry.
AMEC hosts an annual awards ceremony[3] to celebrate and recognise the role that media measurement and evaluation has within the PR industry.
[edit] Structure
It is based on York Street, between Gloucester Place and Baker Street (both part of the A41), in Marylebone in the north-west of central London.
[edit] Members
AMEC currently has members in Argentina, Australia, Belgium, Bosnia-Herzegovina, Brazil, Canada, China, Croatia, France, Germany, Hungary, Iceland, Ireland, Italy, Japan, Macedonia, Malaysia, Norway, Portugal, Romania, Russia, Scandinavia, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, The Netherlands, Turkey, United Arab Emirates, the UK and the US.
Prominent member companies include: Durrants, Echo Research, Hill & Knowlton Communications, Kantar Media, Media Measurement, Media Monitors & Metrica.
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There are both entry level free tools[2] and enterprise platforms such as Sysomos and TwisterWire available for use by digital marketers and PR professionals.
History
AMEC was founded in London in 1996 with just seven members. Since then it has grown into a global trade association that aims to define and develop the media evaluation measurement industry worldwide.
AMEC has pledged to find an alternative to the current industry standard[1] for measuring communications success, Advertising Value Equivalent.[2]
[edit] Functions
AMEC provides a forum for information, knowledge sharing and best practice in all matters related to research and evaluation of media coverage and related communication issues.
The association has developed the AMEC Quality Assurance Code to help standardise the media evaluation industry.
AMEC hosts an annual awards ceremony[3] to celebrate and recognise the role that media measurement and evaluation has within the PR industry.
[edit] Structure
It is based on York Street, between Gloucester Place and Baker Street (both part of the A41), in Marylebone in the north-west of central London.
[edit] Members
AMEC currently has members in Argentina, Australia, Belgium, Bosnia-Herzegovina, Brazil, Canada, China, Croatia, France, Germany, Hungary, Iceland, Ireland, Italy, Japan, Macedonia, Malaysia, Norway, Portugal, Romania, Russia, Scandinavia, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, The Netherlands, Turkey, United Arab Emirates, the UK and the US.
Prominent member companies include: Durrants, Echo Research, Hill & Knowlton Communications, Kantar Media, Media Measurement, Media Monitors & Metrica.
trend Social media 2011,trend Social media 2012, survey trend Social media 2011, facebook trend Social media 2011, twitter trend Social media 2011
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