Social Media Integration With Your Business in a Digital Era

Social Media Integration

By David Almore

Social media is evolving in a big way, and everyday we are presented with a report that displays the impact of social networking channels like Facebook, Twitter, YouTube, LinkedIn, Blogs, community forums and others on small and large businesses alike. Businesses have moved to exploit social networks to reach an audience that was untapped before. There is nothing new in the social media we are using. Take the Marketing Initiative
Instead of thinking of social media as a technology, think of it as a communication tool wherein you can connect with the customer and build a long term relationship. It's simple: shifting conversations to a different medium; allowing for easier updating of content; and reaching a wider audience.
Every organization needs a social media implementation and integration framework.
a) Managing Content Aggregation - At the onset, businesses need to better understand market behavior and interaction within their marketplaces. Deploying Google Alerts, Twitter Search,Radian6, and PR Newswire's Media Metrics to track conversations and instances associated with key words helps in understanding the market better.
b) Audience Reaction - Based on the reactions to their content on these social networking sites, companies can respond and improve the content, define future launches or engagements and connect.
d) Enterprise Integration - Any department affected by external activity will eventually socialize. Enterprise integration links social analytics with existing CRM and BI tools.
Incorporating social media solutions into your client's or company's existing content strategy does not have to be a painful process. Any individual or organization that sells products or offers services should value open communication as a goal. If your client or company does not have one, social media integration might be a good starting point.

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