By Michael D Saunders
Social media is a growing field to advertise your business. Twitter and Facebook are large websites where a company can have thousands or even millions of people interacting with them on a daily basis. It is impossible to interact with each and every one of those individuals.
Management tools are among some of the most user friendly tools that a marketer will need. Hoot Suite is a must for anyone who is on Twitter. It manages multiple Twitter accounts, lets you automatically schedule messages for distribution to your Twitter accounts and provides data to measure the success of your accounts.
YouTube is actually a social media tool as well as a social media website. It allows users to interact with each other and to grow your business fast. While most of the videos on YouTube for businesses are those that relate to advertising and marketing campaigns, customer service can also get a boost up from YouTube. Simply post a walk-through video of how to use the product or service that your company sells or videos that answer frequently asked questions by customers.
Mail Chimp is another useful social media tool. While some critics might say email is outdated, there are still times when you will want to contact your customers through their email addresses. It is just another method of getting them to purchase an item from you.
Google Apps is a key tool in any organization. Whether it be a school or a business the email, calendar, and other features that Google provides are top products. Best of all, a small business can use these for both social media purposes as well as to manage their day to day operations.
Small business social media tools will vary for each and every business. The key point to remember is that there are helpful tools out there to assist you. You and your employees do not have to conquer the Internet alone.
Are you trying to add social media tools for marketing your small business? Get the 1st two chapters FREE of my book The Prism Salvation that is all about implementing smart social media for businesses!
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