By Marie Coles
Facebook isn't all that, is it? From an SEO perspective, it really is a great way to generate traffic; yet, it is not the only way. In fact, just using Facebook may limit your variety of content for social media. By this I mean its simply best to not put all your eggs in one basket, nor should you opposing spread yourself too far.
The fact is when it comes to SEO; you need a variety of platforms that work for you. This doesn't necessarily mean you have just have to immediately run to social media giants, such as Facebook or Twitter. Although, I'm not saying its best to venture away from these social media platform,
Emarketer.com recently informed me a great deal about the potentialities of social media marketing tools, with their review on the top social media tools used in 2009 and 2010. Facebook came out as the top social platform for success as 71% of businesses used it in 2010, up by 10% from 2009. Whilst, Twitter was implemented only 59% of the time, but still gaining an whooping increase of 7%. Both were, however, beaten down by message/bulletin boards as a massive 93% of businesses declared it as a successful marketing tactic, compared to the 80% mark of marketing success through social media. Still considering social media platforms,
By the statistics given by Emarketer.com, it may also be time for SEO consultants or wannabes to turn their heads to another online social tool, Foursquare. Even though only used by 5% of businesses, it has according to the statistics a success rate of 75% - pretty good for a beginner on the market. The location based social networking site, Foursquare, meant for GPS enabled phones,
Old school tactics are still doing relatively well. Although blogging's success rate is down by 2% from 2009, it still is a successful method with an 86% success rate. Online videos are doing extremely well with a 93% success rate,
Overall, we are seeing an increase in the use of social media tools as print becomes more expensive and naturally goes out of fashion. In fact over 50% of businesses consider social media tools very important to their marketing success, whilst fewer than 10% consider it unimportant. .
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